I love a bit of marketing, especially when it’s done well.
I’m from the generation that saw the 1989 Batman, where the marketing was better than the film. I can remember having the bat signal stickers, the annual, the pencil case. Everything.
Now that we live in a digital age, writers who are a little web savvy can create some really cool marketing materials to promote their books. Let’s face it, indie authors need all the help they can get to push their books in front of readers.